![]() So you could feature a mortgage lender on one panel of a three panel piece and charge him one-sixth of the total cost of the mailing. Per RESPA you cannot charge for space in your newsletter BUT you can get compensated for the exact amount of space they use on a print document. There have been studies that show seeing someone's face in a picture gives humans the same feeling of pleasure that actually seeing someone does. This is one place that you can have something like a “Lori's Corner” and get your face out there! ![]() It can be about current local market trends, national real estate news, home related items like preparing for winter, what hurricane season means to your insurance needs or even house care tips. ![]() This is a big one in addition to statistics for making your readers feel they got a value for their time. Few listings agents will say that you cannot help to market one of their properties. If you do not have your own types of these listings, ask someone in your office if you can “borrow” theirs. These should be listings be similar in price to the area you are mailing to OR a good move up price OR show that you are a luxury lister. You should have listing ads in your newsletter. A 10% absorption rate means that only 1 out of 10 homes are selling each month. You should also be sure to explain confusing terms like “absorption rate” in easy to understand english. If you are farming a neighborhood, it would be best to chunk it down to just that area. If you are doing a market area it is fine to use MLS wide statistics. ![]() Your Real Estate Agent Newsletter should contain… Market statistics It is actually amazing that we can send an email or two a month and let everyone know we care and are thinking about them or to mail a newsletter into an entire neighborhood and in one fell swoop let everyone know you are a neighborhood expert. Your Real Estate Newsletter should be a tool to talk with current, past and potential real estate clients. Here are my best Real Estate Newsletter Ideas, in no particular order. Because I help so many real estate agents with their marketing efforts, I KNOW that generating a monthly real estate newsletter can seem like an overwhelming task. ![]()
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