![]() ![]() They might even go as far as encouraging their friends and families to buy from your store. You need lots of them to keep your e-commerce business going.Īnd what better way to convert shoppers into lifelong, loyal customers than offering them free shipping? Your customers will always come back to shop from your store if they know they will always get free shipping. Loyal customers are the lifeblood of any business. If you implement it effectively, free shipping bars can be instrumental in reducing your cart abandonment rate, improving your store’s average order value (AOV) Increase Customer Loyalty This is also where the free shipping bar comes in handy. As such, offering your customers free shipping – and ensuring they are aware you do so – will go a long way in reducing your website’s cart abandonment rate. While many factors are responsible for cart abandonment, high shipping cost is one of the commonest. Studies have it that as much as 70% of all carts are abandoned by online shoppers. The other additional benefits of the free shipping bar are as follows: Benefits of Free Shipping Bar for E-Commerce Reduce Cart AbandonmentĬart abandonment is a very serious issue in e-commerce. When implemented correctly, a floating bar can help increase your conversion rate and uplift your sales. What is a Free Shipping Bar?Īs we said earlier, a free shipping bar is a floating/sticky bar that appears at the top or bottom of your website and announces your free shipping offer. In this post, we will show you how to create one and optimize it for optimum sales. ![]() It comes in different variants, including WooCommerce free shipping bar, Magento 2 free shipping bar, and Shopify free shipping bar. In the simplest sense, free shipping bars are floating/sticky bars that let you display free shipping announcements on your website. This is where the free shipping bar comes into play. Also, you need to optimize your free shipping offers to generate the most sales for your business. That being said, merely offering free shipping to your customers won’t do much you need to let them know about your free shipping policy. So offering your customers free shipping is not an option but a must, especially if you want to stay competitive in the e-commerce space. What do you think would happen if you don’t offer free shipping on your e-commerce store? Potential customers will happily walk away.
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